A satisfied customer who means to leave a review later usually doesn't, once they've left the counter and moved on with their day. Catching that moment while it's still fresh, with the review box already open and the star rating one tap from submitted, changes whether the review happens at all.
A QR code for Google reviews opens exactly that box, because it holds Google's own short review link, and the reviews land on the listing that people looking for the business actually see. Copy the link from your Google Business Profile, paste it here, and print the code on receipts, table cards or the counter. Setting it up takes a minute, and the code itself costs nothing.
Getting your review link into a code
Sign in as the profile manager
Use the Google account that owns or manages the Business Profile. The review link is only offered to managers, not to customers viewing your listing.
Open Ask for reviews
Search Google for your business name. In the profile panel shown to managers, click Ask for reviews (some layouts label it Get more reviews) and copy the link, which starts with g.page.
Paste, style and add a line of text
Paste the link into the web address field. A short call to action next to the code, such as Scan to review us on Google, does more for response than any color scheme.
Scan it without posting
Scan the preview, confirm the review box opens for the right location, and close it without posting. Each branch has its own link, so check each code against its address.
Asking for Google reviews without breaking the rules
Google allows businesses to ask for reviews, and a printed code is a normal way to do it. Three parts of Google's review policy still catch businesses out.
No review gating
You cannot send satisfied customers to Google and unhappy ones to a private feedback form. Ask everyone the same way, with the same code.
No incentives
A discount, a free drink or a prize draw in exchange for a review is against Google's policy, and reviews collected that way can be removed.
No reviews from staff
Reviews from employees or owners count as a conflict of interest. Keep the code on the customer side of the counter.
Google's own review QR code, and when to make your own
Depending on your account, Google Business Profile may also offer a ready-made QR code next to the review link, and for a quick printout it does the job. A MakeQR code contains exactly the same link, so the difference is the file you end up with.
Here you get an SVG that a print shop can scale to a large counter sign without blur, colors that match your signage, your logo in the center and a contrast warning before printing. Google reports the reviews you receive, not how many people scanned; a dynamic code adds that count.
What the review code contains
The code contains Google's short review address for your profile, a g.page link with a unique identifier. Opening it shows your listing with the review dialog open. People not signed in to Google are asked to sign in first, since Google only accepts reviews from accounts.
https://g.page/r/CQx8mZkP4tYvEBM/reviewReview code placement and print sizes
Reviews come from moments with a pause: waiting for the card machine, collecting a car, the end of a haircut, hotel checkout. Good spots are beside the payment terminal, the bottom of a receipt, a table tent, a sticker in a delivery bag or a tradesperson's invoice. On a receipt or card, 25 mm is enough; a counter sign read from a meter needs about 10 cm, and an exit sign read from two meters about 20 cm.
Print it at least 25 mm (2.5 cm) wide
Review code mistakes that cost you reviews
Linking the listing instead of the review box
A plain Google Maps link makes people hunt for the review button, and many give up. Use the link from Ask for reviews.
One code for several branches
Each location has its own profile and its own link. A shared code piles every review onto one branch and leaves the others empty.
Printing a reward next to the code
A sign promising a free coffee for a review breaks Google's rules, and those reviews can disappear. Thank people instead.
Does a Google review code need to be dynamic?
Usually not. The g.page review link stays the same as long as the profile exists, so a static code on receipts or table cards is free and permanent.
A dynamic code makes sense when you want to compare placements, such as counter versus receipt, or when you may need to point at a different profile later, for example after a duplicate listing is merged. It needs a free account, and the first two dynamic codes are free forever.
How dynamic QR codes workWhere businesses put review codes
- A dental clinic prints the code on the appointment cards handed out after each visit.
- A plumber adds a review code to the bottom of every invoice left with the customer.
- A restaurant group gives each branch its own table card, each pointing at that branch's profile.