Two different codes get called an Eventbrite QR code, and they do opposite jobs. One takes someone from a flyer or a social post to the event's listing page so they can register; the other is the ticket Eventbrite emails after registration, meant for the door and read by the organiser's own check-in app.
This page covers the first kind, built from the public listing link and printed wherever the event is being promoted: a poster, a flyer, a slide at an info session. It works the same as any other web address code, aimed specifically at that one event page, free to build with no account needed.
Turning an Eventbrite listing into a code
Open your event's public page
From your Eventbrite organizer dashboard, open the event and find its public listing page, which has an address like eventbrite.com/e/your-event-name-tickets-1234567890.
Copy the link from the listing itself, not the dashboard
Copy the address bar while viewing the public page, or use the share option on the listing, rather than a manage or edit URL that requires you to be logged in.
Test it in a private browser window
Open the link with no Eventbrite account signed in and confirm it shows the event details and a working registration button, not a login prompt.
Paste it into the web address field and download
Preview the code, scan it with your own phone, and download SVG for a print shop or PNG for a quick flyer.
Promoting the event versus checking attendees in
An Eventbrite QR code generator search often turns up two different needs. Promoting the event to new people means encoding the public listing link, which is what this page covers. Checking attendees in at the door uses the ticket QR code Eventbrite already emails after registration, read with Eventbrite's own organizer scanner app — there is nothing to build for that part, since Eventbrite already handles it.
When the listing link goes stale
A static code pointed at this year's listing keeps working exactly as long as that listing stays live. If the same flyer or banner gets reused for next year's event under a new Eventbrite listing, a static code sends people to a page for an event that already happened. A dynamic code avoids this: update it to the new listing link each time the event repeats, and the same printed material keeps working.
What an Eventbrite promotion code contains
A plain web address to the event's public Eventbrite listing. No ticket data, no attendee information, nothing that lets someone check in or claim a ticket without going through Eventbrite's own registration flow.
https://www.eventbrite.com/e/your-event-name-tickets-123456789012Where to print an Eventbrite promotion code
Posters, flyers, social graphics and email footers are the usual spots. A flyer handed out in person works well at 25 to 30 mm; a poster read from a couple of meters away needs 80 mm or more, following the rule that scanning distance is about ten times the code's width.
Print it at least 25 mm (2.5 cm) wide
Why an Eventbrite code sends people to the wrong place
Linking to your organizer profile instead of the event
Your Eventbrite profile lists everything you have ever run. Link the specific event page, not the profile, unless you genuinely want people browsing your whole catalog.
Reusing last year's listing link
Eventbrite typically creates a new listing for a repeated event. A code pointed at an old, ended listing has to be rebuilt or, better, replaced with a dynamic one that can be updated instead.
Confusing this with the ticket QR code
The code emailed to attendees after they register is for entry, generated and scanned entirely within Eventbrite. Printing that code on a flyer does not promote the event and will not work for anyone but its intended holder.
Static or dynamic for an Eventbrite code
Static is fine for a one-time event where the flyer will be thrown away once the date passes: free, no account, done.
Dynamic is worth it for a recurring event — a monthly meetup, an annual conference — where the same banner or printed sign gets reused and should point at whichever year's listing is currently live. The first two dynamic codes are free forever.
How dynamic QR codes workWhere Eventbrite promotion codes get used
- A conference poster in a shared office space linking to registration.
- A flyer handed out at a related event promoting next month's meetup.
- A social media graphic with a code for people who prefer scanning over tapping a link.
- An email newsletter footer linking to the current month's ticketed event.